Mozilla: Ad Networks Have No 'Constitutional Right' To Set Cookies - 2 views
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Jessica Riedel on 03 Jul 13With all of the privacy issues running rampant today, it looks like Mozilla is taking a stand against third-party cookies. Essentially they want to stop the third-party cookies from collecting data about the user's browsing habits and create the Internet people expect. Even though it isn't mentioned I think its an excellent marketing strategy against other browsers, cough cough Google, that rely on these cookies to track user habits and provide/tailor their product. This is a short description of the article: Mozilla recently drew the ire of the online ad industry by announcing plans to move forward with a project to block third-party cookies in the Firefox browser. Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, publicly called on the company to retreat, arguing that it shouldn't try to implement "economic and cultural policies."