Majority of Consumers Research Online before Buying - Business Industry - DigitalCamera... - 0 views
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The study "Understanding How Consumers Use the Internet to Research and Shop for CE (consumer electronics) Products" consisted of a 25-minute survey of a sample consumer group who bought or were planning on purchasing electronics, including mobile phones, computers, digital media players, televisions, and digital cameras. In the study, CEA and Yahoo! tracked $32.5 billion worth of purchases and found that $25.1 billion, 77 percent, of those purchases were made after Internet research.