The study "Understanding How Consumers Use the Internet to Research and Shop for
CE (consumer electronics) Products" consisted of a 25-minute survey of a sample
consumer group who bought or were planning on purchasing electronics, including
mobile phones, computers, digital media players, televisions, and digital
cameras. In the study, CEA and Yahoo! tracked $32.5 billion worth of purchases
and found that $25.1 billion, 77 percent, of those purchases were made after
Internet research.