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"I like to use two definitions for crowdsourcing: The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. The Soundbyte Version: The application of Open Source principles to fields outside of software."

Reward based online crowd funding platform which showcases initiatives on diverse interests relating to short films, documentaries, arts and crafts, social causes, photography, environment, film and video, technology, food etc.