Can 'water footprinting' help cut the 500 liters of H2O needed to produce a carton of OJ? - 1 views
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Nancy Trautmann on 18 Feb 11Can 'water footprinting' help cut the 500 liters of H2O needed to produce a carton of OJ? Carbon trading promotes good behavior by creating a standardized currency representing a verifiable environmental benefit. Payments for watershed services do the same for cutbacks in water pollution, albeit on a smaller scale. Now, the Nature Conservancy and the Coca-Cola Company are experimenting with a new method of "water footprinting" that could do the same for total water use - a key component in the development of a market-based scheme that would promote responsible water usage.