Gadget Ads! - 0 views
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Here’s what it is: you pay me to put your Gadget on my site.
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Basement on 05 May 07What it all breaks down to.
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The change is more profound than we can imagine. Gadgets are less concerned with getting users to click through to a site, and more concerned with making users interact with a brand in situ.
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As a KPI, we can't drive enough wooden stakes into the heart of the click-thru.
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Ad the web proliferates, so do advertising opportunities. This ongoing breakup of mass media has a direct impact on production values. Each medium becomes a smaller portion of the overall buy, but requires its own messaging. So on a per-creative basis, there's less budget for production.
