Must-Read Press Release Writing Guide for Writers - 2 views
started by patrickmorrison on 30 Mar 15
started by patrickmorrison on 30 Mar 15
started by patrickmorrison on 30 Mar 15
started by patrickmorrison on 30 Mar 15
Tips on writing a top-notch press release
Make it relevant: In a good piece of press release, there should be no room for irrelevant information. Irrelevant information will make it look like unprofessional and people will not find it worth reading the whole thing. Include your company's detailed contact information and date properly. Be careful about the approach and use of words; instead of making it look like advertisement, make it more like a piece of news.
Follow inverted-pyramid writing style: It is crucial in press release writing that you put most newsworthy information at the beginning. Make the point and benefit of reading the press release clear in the beginning and it will obviously help retain the interests of the readers to the very last word.
Make it useful to the reader: Use trustworthy information, so that reader can value and judge your company or product and decide whether to make any purchase of products or use any service from your company. The best strategy to make it useful to the reader is to relate the reader with it. Before going for publishing, read it and try to judge it from a reader's point of view.
Keep it concise: Keeping your writing short is important if you want readers to choose your writing to be read among hundreds of others. Readers usually look for something that is informative, direct, and short. In press release writing, sticking to one page is ideal. However, you cannot compromise on the relevant and important details.
Make your article reader-friendly: While writing a piece of press release for a new product launch or for an upcoming event, make sure you are reaching the average people with this. If your content writing is full with technical and business terms, you will definitely lose a big part of audience.
Follow the regular format: You should not improvise in terms of the format while writing a press release. Follow the well-established format that people have been using for years after years. To the media as well as your targeted customers, the conventional format will look professional and thus will be easily accepted.
If you want to get your press release written by a content writing services company,make sure they follow all of the above tips and tricks. You can look at their past works to know whether you can actually depend on them to get this important task done.
Summary:
A good piece of press release is greatly helpful for turning the attention of media into you and your company as well as\nit helps in gaining the trust of your targeted customers. Therefore, it is important to pay good attention to every detail while writing one for your service company.