Must-Read Press Release Writing Guide for Writers - 1 views
started by patrickmorrison on 28 Mar 15
started by patrickmorrison on 28 Mar 15
started by patrickmorrison on 28 Mar 15
started by patrickmorrison on 28 Mar 15
A well-formatted, easy-to-read, error-free,
organized, and professional-looking press release can make the way of success
shorter for your business, while a bad, error-filled, unorganized, and
unprofessional piece of press release can break the deal. Therefore, it is very
important to know how to write a high-quality press release. Here in this
article you will find writer's guide on effective and professional press
release writing, which is crucial
if you want to make your credibility among the media and to gain maximum
exposure among your targeted customers or clients.
Tips on
writing a top-notch press release
Make it
relevant: In a good piece of press release,
there should be no room for irrelevant information. Irrelevant information will
make it look like unprofessional and people will not find it worth reading the
whole thing. Include your company's detailed contact information and date
properly. Be careful about the approach and use of words; instead of making it
look like advertisement, make it more like a piece of news.
Follow
inverted-pyramid writing style: It
is crucial in press release writing that you put most newsworthy information at
the beginning. Make the point and benefit of reading the press release clear in
the beginning and it will obviously help retain the interests of the readers to
the very last word.
Make it
useful to the reader: Use
trustworthy information, so that reader can value and judge your company or
product and decide whether to make any purchase of products or use any service
from your company. The best strategy to make it useful to the reader is to
relate the reader with it. Before going for publishing, read it and try to
judge it from a reader's point of view.
Keep it
concise: Keeping your writing short is
important if you want readers to choose your writing to be read among hundreds
of others. Readers usually look for something that is informative, direct, and
short. In press release writing, sticking to one page is ideal. However, you
cannot compromise on the relevant and important details.
Make your
article reader-friendly: While
writing a piece of press release for a new product launch or for an upcoming
event, make sure you are reaching the average people with this. If your content
writing is full with technical and business terms, you will definitely lose a
big part of audience.
Follow the
regular format: You should not
improvise in terms of the format while writing a press release. Follow the
well-established format that people have been using for years after years. To
the media as well as your targeted customers, the conventional format will look
professional and thus will be easily accepted.
If you want to get your press release written
by a content
writing services company,
make sure they follow all of the above tips and tricks. You can look at their
past works to know whether you can actually depend on them to get this
important task done.
Summary:
A good piece of press release is greatly
helpful for turning the attention of media into you and your company as well as
it helps in gaining the trust of your targeted customers. Therefore, it is
important to pay good attention to every detail while writing one for your
service/company.