How to Reach Baby Boomers with Social Media - ReadWriteWeb - 0 views
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J Black on 23 Feb 09Note** Would be interesting for school districts to analyze their percentage of boomers (older and younger) and corresponds their technology training to these new demographics/usage. A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise.