Mercedes has lengthy looked at the complete U.S. auto market place as fair game, meaning it is not just a spot where it can sell luxury automobiles, but a place to market low spending budget autos too. Unknown to some address American motorists, the Mercedes name is a lot broader than just getting a luxury make. Like its German rival, Volkswagen, Mercedes sells automobiles in Europe that compete directly against the Golf as well as against the luxurious VW Phaeton. Still, introducing a spending budget Benz to America is a psychological hurdle that parent DaimlerChrysler is delaying producing a commitment to. Lets take a look at the proposed B Class and the factors why the model not make it to the U.S. anytime soon.
For starters, the proposed B Class is primarily based upon Mercedes A Class line of cars. Okay, that tells you a lot! In short, the A Class is a true line of compact automobiles that are well-known in Europe. If you had been to give critical consideration to purchasing a Volkswagen Golf you would camera 3d model contemplate the A Class to be its logical competitor. A slightly bigger model, the B Class, makes greater use of engine placement and style to produce a auto that isnt considerably larger than the A Class on the outside, but is virtually as roomy as the S Class the best is on the inside [when configured as a wagon].
Beyond all of that, the B Class will be built with Mercedes electronic stability program and come equipped with more standard attributes of any auto in its class. Fundamentally, the B Class would be about the size of a Rabbit with all the common Mercedes gadgets and trim that Mercedes owners choose. So, if the B Class had been to sell in the U.S., most models would probably retail for around $25,000, which is properly above the price tag of a completely loaded Golf.
Published reports via automotive sites and blogs are indicating that the vehicle may possibly not make it to the U.S. due to many issues. These include:
Cost factor. Mercedes lost lots of income in 2005 and the business is doing all it can to return to profitability as soon as attainable. Preparing any car for the U.S. market place requires time and expenses money DaimlerChrysler is loathe to expend money on a project that may not be profitable at the start.
Consumer perception. A very robust psychological aspect should be overcome very first and that is customer perception. While the Mercedes name adorns a range of automobile levels in Europe the name is perceived as pure luxury in the U.S. Mercedes remembers Cadillacs attempt in the past to create a spending budget Caddy [bear in mind the Cimarron?] and how those attempts failed miserably.
BMW. BMW is also thinking about importing a spending budget model, the 1 Series. Anticipate Mercedes to get serious about the B Class if BMW imports the 1 Series.
Presently, only the sedan and wagon would be imported to the U.S. and any hatch versions would remain in Europe. With available diesel energy, the B Class may well thrive as clients gravitate to a car capable of cracking 40 miles to the gallon. Introducing the B Class to the American industry is a risky proposition, but what is there about selling vehicles that isnt?
For starters, the proposed B Class is primarily based upon Mercedes A Class line of cars. Okay, that tells you a lot! In short, the A Class is a true line of compact automobiles that are well-known in Europe. If you had been to give critical consideration to purchasing a Volkswagen Golf you would camera 3d model contemplate the A Class to be its logical competitor. A slightly bigger model, the B Class, makes greater use of engine placement and style to produce a auto that isnt considerably larger than the A Class on the outside, but is virtually as roomy as the S Class the best is on the inside [when configured as a wagon].
Beyond all of that, the B Class will be built with Mercedes electronic stability program and come equipped with more standard attributes of any auto in its class. Fundamentally, the B Class would be about the size of a Rabbit with all the common Mercedes gadgets and trim that Mercedes owners choose. So, if the B Class had been to sell in the U.S., most models would probably retail for around $25,000, which is properly above the price tag of a completely loaded Golf.
Published reports via automotive sites and blogs are indicating that the vehicle may possibly not make it to the U.S. due to many issues. These include:
Cost factor. Mercedes lost lots of income in 2005 and the business is doing all it can to return to profitability as soon as attainable. Preparing any car for the U.S. market place requires time and expenses money DaimlerChrysler is loathe to expend money on a project that may not be profitable at the start.
Consumer perception. A very robust psychological aspect should be overcome very first and that is customer perception. While the Mercedes name adorns a range of automobile levels in Europe the name is perceived as pure luxury in the U.S. Mercedes remembers Cadillacs attempt in the past to create a spending budget Caddy [bear in mind the Cimarron?] and how those attempts failed miserably.
BMW. BMW is also thinking about importing a spending budget model, the 1 Series. Anticipate Mercedes to get serious about the B Class if BMW imports the 1 Series.
Presently, only the sedan and wagon would be imported to the U.S. and any hatch versions would remain in Europe. With available diesel energy, the B Class may well thrive as clients gravitate to a car capable of cracking 40 miles to the gallon. Introducing the B Class to the American industry is a risky proposition, but what is there about selling vehicles that isnt?