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J Black

The Economics of Giving It Away - WSJ.com - 0 views

  • In other cases, the same digital economics have spurred entirely new business models, such as "Freemium," a free version supported by a paid premium version. This model uses free as a form of marketing to put the product in the hands of the maximum number of people, converting just a small fraction to paying customers. It's an inversion of the old free sample promotion: Rather than giving away one brownie to sell 99 others, you give away 99 virtual penguins to sell one virtual igloo. (Confused? Ask a child: This is the business model for the phenomenally successful Club Penguin.)
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    In other cases, the same digital economics have spurred entirely new business models, such as "Freemium," a free version supported by a paid premium version. This model uses free as a form of marketing to put the product in the hands of the maximum number of people, converting just a small fraction to paying customers. It's an inversion of the old free sample promotion: Rather than giving away one brownie to sell 99 others, you give away 99 virtual penguins to sell one virtual igloo. (Confused? Ask a child: This is the business model for the phenomenally successful Club Penguin.)
Danielle Klaus

Bradicon! - easily turn an image into an icon - 0 views

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    Ever wanted to turn your images or photos in to icons so you can set custom icons in your desktop or for your blog. Bradicon allows you to turn any image in to an icon quick and easily.

    Using the app is simple, upload an image and download the icon. The service is currently free and works well. Currently it supports Jpg, PNG and GIF formats and gives you an ICO file. The icons preserver the transparency.
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