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business sends thereafter are more likely read. With texting, the business can directly communicate an offer, a reward, a discount, a VIP service etc. so that the customers may take advantage of these offers on the go. Communicating with your customer while they are out shopping is more likely to elicit a positive response to visit your store or establishment and make a purchase.

User experience is the mark to increase conversions, thus leading to customer satisfaction. Imagine your end user working their way through your mobile app, and finding it difficult to actually navigate from one tab to another.