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Brian Massey

The Seven Silent Ways Hidden Friction Kills - 0 views

magpub.com/ent-ways-hidden-friction-kills

friction conversion landing pages

shared by Brian Massey on 29 Aug 11 - No Cached
  • Brian Massey on 29 Aug 11
     
    Friction is something I haven't written about much. Friction is anything that keeps a visitor from scanning and understanding your page. From a conversion standpoint, it is anything that makes it unclear what a visitor should do. This article really is enlightening about four  Originally from Austin McCraw of MarketingExperiments
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