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in title, tags, annotations or urlHow Good is Your Intuition? Behavioral Economics and Conversion Optimisation | Myth Buster - 0 views
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Your brain works on two systems, one of which is the "adult" -- critical, discerning, investigative -- and the other which is "intuitive." While the intuitive just wants to have fun, the Adult shows up when there is a problem. If you are appealing to the intuitive with your website, don't do things that cause problems, otherwise, mommy will show up and ruin the fun.
If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.
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This may be a good argument for bringing in consultants for your most important business processes. After working with a client for a year or more, we often find ourselves inside the bottle with them and have to get outside influences to read the label.
Apparently, there is a firm psychological principle at work here that can be measured. What does the label say on your business bottle?