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I often rail against the gratuitous use of social media icons on Ecommerce sites. It takes people away from your site for little real benefit. The folks at Monetate do a great job of summarizing the best way to use social for the good of your business and of your visitors.

We almost always test headlines on the landing pages we optimize. It's how we get some of our best wins to increase conversion rates. This orthography is a great primer for writing headlines that you can test on your pages.