PublicAffairs Books: THE POLITICAL BRAIN - 8 views
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In general, the goal is to convince voters that your candidate is trustworthy, competent, empathic, and capable of strong leadership, and to raise doubts about the opposition along one or more of these dimensions
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Lauren Dudley on 09 Oct 12I know that this is an important goal and everything as campaigning is about strategy to make your candidate look the best, but can't we see politicians actually just come striaght out with no hidden agenda or goals like this... Just focus on the issues, and actually say what they think will truly help this country, not just what they think the people want to hear.
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associations tend to hold more sway with voters than judgments about a candidate's particular traits (as