the way that good ideas usually come into the world. They are, inevitably, constrained by the parts and skills that surround them.
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Nike announced a new Web-based marketplace it calls the GreenXchange, where it has publicly released more than 400 of its patents that involve environmentally friendly materials or technologies. The marketplace is a kind of hybrid of commercial self-interest and civic good. This makes it possible for outside firms to improve on those innovations, creating new value that Nike might ultimately be able to put to use itself in its own products.
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The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore them
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