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A glamorous award function is staged to honour you and few others who have done good work in their respective field. They awarded you with an artistic sculpture to felicitate your achievements, and for a while, you felt like royal reigns under your feet. The accolade does not actually reflect your competency in any respect. But still it's a proud moment for you, and like others, you followed the pattern. Next year more people hurled on stage with more accolades and more handshakes but during this period the bubble around your accolade bursts. You realized that your business does not stand out on this accolade and it seems trivial. This post is not intended to make you feel desist on your achievements but to accomplish or serve the purpose of growing your business on a larger scale as well as acknowledging people associated with it. 6 things to do for business growth... 1) Make a bond with the guild Do not remain in exile despite of your marvellous work. Circulate your work to maximum people related to your industry. Not necessarily to your clients only. Reaching out to them and create a bonding with the same group which can skyrocket your business. 2) Nestle your admirer Enlist a group of your secret admirer because they are your trump card. Without your knowledge, they refer you or your services to their personal groups. They are capable of bringing referrals to your work quickly and propel up your success ratio. 3) Get feedbacks for your service It is a core element of your business growth and brings a true reward to your work in a real sense. Consumers envisage "feedback" as to give insight on product service or quality received from you, but ultimately it brings recognition to your work. With a technology-laden business architecture, it is easy to reach your audience and seek for "Reviews and Ratings" on an industry portal. The more you are reviewed and rated, the more you can fetch work from the market. 4) Market your servic

The key to success for an Event Project lies in the roles and responsibilities of the team, a strength crucial in Project Management. To ensure event team delivers, three terms must be well defined: Responsibilities, Accountability, and Authority. 1) Responsibility is a commitment to do or perform. Responsibility is shareable - the project team shares the responsibility to perform the work of the project. True responsibility comes from within - it's not just delegated, it must be accepted. 2) Accountability is about accurate and timely reporting with an emphasis on who is "answerable." The word 'answerable' is problematic. Flip 'answerable' on its head and the word 'blame'' will appear. It shouldn't really be. Consider the compliments handed out to an Event Project Manager, however, if something had gone wrong, the 'accountability' generally lands on the head of EPM. Fair? No. But it happens. So the need is to define the term accountability as accurate and timely reporting. Also, accept the fact that true accountability comes from within - none of us needs permission to be accountable, WE ARE ACCOUNTABLE. 3) Authority is the right and power to command, enforce process/delivery, sticking to the plan and judge v/v all the above. That's the integration of responsibility, accountability, and authority of the EPT. In an Event company, the authority cannot be isolated from responsibility and accountability. In other words, don't delegate authority unless the individual demonstrates they are responsible and accountable. When all these elements work in unison the EP delivers success. As a professional in an Event Company, you can get skyrocketing success only if you are responsible, accountable and have been able to get required authority from the management. Himanshu Shah Co-Founder & Director: Eventaa.com

After spending 22 years in this Industry, I can conclude there is no fixed formula for success. Formulas and formats of business evolve day in and day out. Also, the situation is different from one company/person to the other. On top of it, the market dynamics are changing at a faster speed than ever before. Then the question arises, what's constant in this ever changing market conditions which can sustain a business successfully? Here are some basic principles to success: 1. Always consider interest/objective of the client first. Beyond your needs and situation at any cost. 2. Be honest to your team and supply chain. Use and throw theory are shortcuts. They will not lead to a sustainable success. You need good partners internally and externally. 3. More than profits, creditability is long lasting. 4. You are unique, your company is unique, then there is no need to copy anyone. Be yourself. Make your own unique identity and not a copied one. 5. Show-off is like a bubble. It will burst. Accept and show only what you are and do not try to show what you are not. Because you will have to go on dragging yourself and resources to live up to your show. Will share more articles on building and running successful Business in the Event Industry. Himanshu Shah Co-Founder & Director: Eventaa.com