5 Twitter Uses for School Leaders - 0 views
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George Couros on 05 Nov 10"3. Be a real human being. Gates and Dagget first told you about this with relationships, now practice it in a viral way. On Twitter, what you talk about is who you are. Every Twitter user's update history paints a true portrait of their character and what matters to them. So, the best school leader tweeters are real people and sound like real people - always. They know the responsibility to keep their brand honest is a duty they owe their customers, but they also know that baseball practice, Saturday errands and that great burger they had at their favorite local eatery last night are the things that make them human. In moderation, share some of those things, too. People will be able to relate to you on a personal level and as a result, they will like and trust you more. Sample tweet: My son thinks I'm old because I write him long text messages instead of in his code. "