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Zipkes begins with the three R's, which he is quick to note should be engaged sequentially, but not in the conventional order of rigor, relevance, and relationships. Rather Manor begins by building relationships, then incorporates relevance and rigor. "Many schools try to put the rigor in first, but then they've already lost many of the students," he explains. "If you don't have a relationship with the students, they're not going to do anything for you; if it's not relevant, you're going to bore them. But when you look at relationships and relevance and then rigor, you're going to hit all students."