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Lecturing individual students is a common classroom management practice-just another tool in a teacher's tool belt. But it's a colossal mistake, born of frustration, that does nothing to curb unwanted behavior beyond several minutes. The reason?

He wrote the Golden Circle, a coveted book based on a model he created that identifies what sets apart the most successful and influential individuals and organizations. "He gave the 'I have a dream' speech, not the 'I have a plan' speech" - Simon Sinek "People don't buy what we do, they buy why we do it."