Simon Sinek: How great leaders inspire action | Video on TED.com - 0 views
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Dave Truss on 16 Dec 10He wrote the Golden Circle, a coveted book based on a model he created that identifies what sets apart the most successful and influential individuals and organizations. "He gave the 'I have a dream' speech, not the 'I have a plan' speech" - Simon Sinek "People don't buy what we do, they buy why we do it."