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In the face of evolving customer expectations, strict regulatory requirements, Digital technology proliferation, and the emergence of disruptive Fintech players, much of the Banking and Financial services landscape has changed significantly. With the options to either be a visionary by reimagining the future of banking, a silent watcher or an inquisitive explorer, Banks need to choose the best posture and constantly adapt to navigate through such a massive change. Moving ahead with a customer-centric mindset and empowering consumers with hyper-personalized experiences will help organizations achieve the top-of-mind awareness needed to stand out.