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Uncovering Design Attitude: Inside the Culture of DesignersOrganization Studies - Kamil... - 0 views

  • The five theoretical categories characterizing design attitude that arise from the data are: 'Consolidating multidimensional meanings', 'Creating, bringing to life', 'Embracing discontinuity and open-endedness', 'Embracing personal and commercial empathy' and 'Engaging polysensorial aesthetics'
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    either a departure from Pye's 6 Principles or a consideration of what a "design attitude" is based on empirical research of internationally recognized design organizations. 
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