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The Asset-Based Community Development Institute (ABCD) is located at the Center for Civic Engagement at Northwestern University. ABCD has a staff of three individuals, including the founders, John McKnight and Jody Kretzmann.

Positive Deviance is based on the observation that in every community there are certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing similar or worse challenges. The Positive Deviance approach is an asset-based, problem-solving, and community-driven approach that enables the community to discover these successful behaviors and strategies and develop a plan of action to promote their adoption by all concerned.