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There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states: User participation in an online community more or less follows the following 90-9-1 ratios: 90% of users are Lurkers (i.e., read or observe, but don't contribute). 9% of users are Commenters. They edit or rate content but don't create content of their own. 1% of users create content and are Creators.

Exgage provides your business or organization with a powerful platform that plugs seamlessly into your existing website allowing you to connect directly with your customers, employees and supporters. Socializing your website with Exgage exponentially expands your marketing reach by engaging your customers' interests.

As the world of dominant brands becomes more fragmented, established companies and startups are hiring community managers to cultivate an engaged community in a digital world where customers' experiences with the product is amplified through social media, whether good or bad. And it's not just the experience that users value; the relationships and connections they are able to make with companies and fellow consumers are just as important.

We are passionate about supporting people to realise the benefits of using technology. Everything we do is geared towards achieving that, whether it's through giving individual learners access to great online content and support, or working with those who then inspire and teach others to use technology. We don't believe that people have to use technology. But we would like everyone to have the opportunity to, and we would also like everyone to have accurate, easy to understand information and about what they might find useful and why.

We are a collection of practitioners from large businesses who are charting the course for Social Business. We all share a common enthusiasm for bringing a new way of working to our representative companies and we've come together in this peer-to-peer knowledge sharing network to learn from one another.

Tiffany talks about how people are using online communities to galvanise like-minded participants into action and what we can learn from grass-roots community collaboration to support our own endeavours