And
this is the other thing about the size of the cognitive surplus we're
talking about. It's so large that even a small change could have
huge ramifications. Let's say that everything stays 99 percent the
same, that people watch 99 percent as much television as they used
to, but 1 percent of that is carved out for producing and for
sharing. The Internet-connected population watches roughly a
trillion hours of TV a year. That's about five times the size of the
annual U.S. consumption. One per cent of that is 10,000 Wikipedia projects per year
worth of participation.
I think that's going to be a big deal.
Don't you?
Gin, Television, and Social Surplus - Here Comes Everybody - 0 views
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Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.
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