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Having teachers individually rewrite their own curriculum is a recipe for classroom chaos.

Educational publishers have the resources to provide a wide variety of new materials that could facilitate these necessary changes. They have editorial departments that keep up to date on education research. They can make connections with education researchers so they can work with teams of writers and editors to develop materials. The publishers can have researchers spend months organizing and testing sequences of lessons to find out what best supports student learning. They have design and production departments to produce the materials in an appealing and accessible format for wide use. They can build professional development into these new materials, which could be a foundation for teaching educators about the common core. But publishers won’t do any of this if they don’t have to.

Instead of a well-considered evaluation of available materials, schools tend to adopt and purchase educational materials for superficial reasons, either because they don’t have time for a thorough evaluation or they have little faith in textbooks. But if textbooks are sold based on design or inconsequential elements, publishers will prioritize visual design and superficial features. This would represent an unfortunate cycle of repetition and promote the status quo.

On the other hand, educational publishers would bend over backwards to make effectiveness their top priority if the top-selling textbooks were those with the best sequence of lessons to develop each standard in depth, the most effective teaching methods, and the richest content. They would do the work that schools so desperately need. But to identify materials with effective characteristics, customers have to know what those characteristics are.

Contrary to what many think, some textbooks are superior to others and do, in fact, meet some of the standards with fidelity. If the most effective materials for a particular population of students, such as higher- or lower-achieving students, were available to teachers, they could use them and focus their energies on meeting the needs of their students. Instead, many must devote time and energy to writing curriculum, although few have any experience in this demanding work. Teachers need to know and understand the new standards, but they should also be able to distinguish materials that faithfully reflect the standards from those that do not.

How can schools identify the most effective materials?

• Establish an adoption team to analyze potential materials. I

Next, the adoption team should establish evaluation criteria for curricula and then employ those criteria to analyze instructional materials.

Finally, the team should confirm that instructional materials in use share specific characteristics: The development of each required standard at a grade level is comprehensive, with a clear introduction, development, practice, and assessment. Content, readability, and skill expectations are appropriate for the population of students. Organization promotes natural learning progressions and logical development of skills and concepts. Lessons include an engaging and appropriate mix of learning activities and experiences that develop the critical concepts as identified by the standards. Teaching methods reflect effective practices as identified by research and experience. Materials support a change in teaching practices and are different from materials currently in use.

textbook publishers, who have invested tens of millions of dollars in their textbook series, are doing the minimum necessary to address the new standards.

it is unrealistic to expect that they will re-envision their materials if they don’t have to

if textbook publishers simply relabel their existing content without considering the intention of the standards, they will perpetuate the status quo and will not support the educational improvements the standards promise.

Adoption of the common core should result in improvements in student achievement. If educators do not change, student achievement will not change.

What is required of educators is the careful, intelligent, well-considered selection of content necessary to meet the standards; lessons that are sequenced to support student-learning trajectories; and teaching methods that are based on evidence of effectiveness.

Instead of a well-considered evaluation of available materials, schools tend to adopt and purchase educational materials for superficial reasons, either because they don’t have time for a thorough evaluation or they have little faith in textbooks.

On the other hand, educational publishers would bend over backwards to make effectiveness their top priority if the top-selling textbooks were those with the best sequence of lessons to develop each standard in depth, the most effective teaching methods, and the richest content.

Contrary to what many think, some textbooks are superior to others and do, in fact, meet some of the standards with fidelity.

eachers need to know and understand the new standards, but they should also be able to distinguish materials that faithfully reflect the standards from those that do not.

Schools have it in their power to improve student achievement. They can take the selection of educational materials more seriously, selecting the most effective resources available, allowing the free market to promote continual improvement as it does in other industries.

How can schools identify the most effective materials?

Establish an adoption team to analyze potential materials.

The team’s first job should be to develop expertise in the common standards and find research that supports effective teaching methods and student-learning trajectories.

Next, the adoption team should establish evaluation criteria for curricula and then employ those criteria to analyze instructional materials. The criteria should evaluate: teaching methods that are based on research and evidence; student-learning trajectories that are the basis for the development of lessons and concepts; content that is accurate and comprehensive and that meets the common standards; and effectiveness that can be verified.

Finally, the team should confirm that instructional materials in use share specific characteristics: The development of each required standard at a grade level is comprehensive, with a clear introduction, development, practice, and assessment. Content, readability, and skill expectations are appropriate for the population of students. Organization promotes natural learning progressions and logical development of skills and concepts. Lessons include an engaging and appropriate mix of learning activities and experiences that develop the critical concepts as identified by the standards. Teaching methods reflect effective practices as identified by research and experience. Materials support a change in teaching practices and are different from materials currently in use.

For most states, shifting to the common standards will require a shift in instruction.

There are as few as 28 standards for math for some grade levels, “which is fewer standards than ever before, but you now have to teach them and drill much deeper into them

Students are expected to conjecture and reason and problem-solve. That’s a new day in math. That’s a shift for everyone; therefore, we have real professional development that needs to get done.

PD should not be confined to a one-time conference or class,

but rather become an ongoing process for teachers.

the writing portion of the standards also represents a shift to a richer and more rigorous understanding of writing.

Teachers with a significant amount of experience might not have very much experience with the kind of teaching that would lead kids to be successful with these standards

although the common standards provide an opportunity to share resources between states, education leaders need to keep in mind that all teachers will come to those resources and professional-development opportunities with different backgrounds

Another issue for online PD around the common core is identifying high-quality resources

One of the challenges is that everybody, at least in their claims, appears to be aligned to the common core with professional development and instructional supports,” she said. Looking at those resources with a critical eye and making sure they are high-quality before distributing them to teachers is essential

States need to be “patiently aggressive” in developing and distributing professional development for teachers around the new common standards

If we move too quickly, [the resources] won’t be what we need them to be

If we wait for the assessments [due out in 2014-15], they will not have had the instruction necessary. We have to patiently but aggressively prepare professional-development resources, and the teachers need to know what the standards are.”

The James B. Hunt Jr. Institute for Educational Leadership and Policy, an affiliate center of the University of North Carolina at Chapel Hill, in Durham, N.C., is one of the providers of online resources on the common core. The organization has created a series of videos, posted on YouTube, that describe various aspects of the common core, such as how the standards were developed, what the key changes are in the subject areas involved, and the reasoning behind those changes.

The videos are designed not only for teachers, but also for school board members, policymakers, administrators, and even the PTA.

“Right now, I think you’re seeing the development of a lot of [curricular] materials,” she said, “and then the professional development to actually use those materials and teach the standards is the next frontier.”