Can Facebook Build A Better Search? Should It? - 0 views
-
Google ad targeting and stringent relevancy requirements helped people get better ads while helping save advertisers from themselves by precluding them from broadcasting across competitive, obnoxiously repetitive, and most importantly, irrelevant channels.
-
Facebook, by contrast, suffers from way too many ads driven at much too high a frequency from advertisers with only self-imposed relevancy demands. And unless you are using third-party ad management software to manage Facebook ads along with a third-party Facebook analytics suite, you are missing the social ad boat completely.
