Traditional PR firms opening up to make content - 0 views
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Kathi Berens on 05 Mar 12Students: this is why we are learning how to build content in unusual story forms. Check out this article abt emerging trend in PR firms to produce content such as "viral vids" and "engaging blog posts." I reiterate: story & platform, story & platform. We used to think: story first. But we are learning to think in an agile way ACROSS platforms to find the best one for particular storytelling goals.