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Courtney Eckerle

Google vs Apple: Google Doesn't Need To Win - O'Reilly Radar - 0 views

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    Google does not have to dominate the smartphone business; they just have to make sure that there's an environment in which the business of selling ads thrives. While Apple wants to dominate smartphones, Google undeniably dominates online ad sales--and they clearly see ad placement on mobile as a huge opportunity. Conversely, failure to dominate mobile ad sales would be disastrous. At best, it would limit their potential; at worst, if we're heading for the end of the "desktop/laptop era", it could seriously threaten their core business.
Sadie Olen

Old Navy Targets New Campaign to Men | News - Advertising Age - 0 views

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    old navy reaching a specific marketing sector (25-35 yr old men)
Sadie Olen

The Ultimate Guide to Facebook Marketing | Copyblogger - 0 views

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    FB as a marketing tactic
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