What matters to Disney is that Agents of SHIELD continues serving three roles -- the anchor, the glue, and the advertising machine for the Marvel Cinematic Universe.
Marvel's Agents of SHIELD's Ratings Might Not Matter After All (DIS) - 0 views
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It needs to glue together the universe between Marvel film releases, just as Marvel comic books frequently reference and cross over with each other. Most importantly, it's important for Disney investors to realize that Agents of SHIELD is really just a weekly 43-minute commercial for its upcoming feature films.
'Batman': Michael Keaton Vetoed Michelle Pfeiffer Role in 1989 Film | Hollywood Reporter - 0 views
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. “The Warner Publishing brass, generally speaking, were not a bunch of happy campers that they owned a comic book company,” Uslan says. “They only saw value in Superman.”
Deep Inside The Comics Business Of 1980s & 1990s With PAUL LEVITZ - 0 views
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When Jenette Kahn came in as DC's Publisher in 1976, remember the company was very small. There were probably only 30 of us when she got there. I ended up being one of the core group of people with her and Joe Orlando who were trying to figure out how to move the company forward.
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So I got to be the primary draftsman on the first standard written contract that DC ever used for freelancers when the copyright laws changed in the mid-'70s.
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One of the more important things that I did, around the tail end of 1980 to the beginning of 1981, I moved from the editorial department, as Jenette becomes the president of the company and I moved to being what in modern terms you would define as a chief operating officer of the company, the head business guy.
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Where Does DC Comics Fit In AT&T's Vision For WarnerMedia? - 0 views
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To the extent that DC matters at all in the company’s future, it’s as a source of owned IP for other media channels and as a lifestyle brand to serve as an ambassador to geek culture.
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One place that AT&T does not seem to see any value is in sub-brands
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In place of a robust and differentiated publishing enterprise, AT&T appears more interested in boosting DC as a consumer lifestyle brand.
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