Endless Knot | "Let soldiers blog, post to YouTube" - 0 views
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Ilona Meagher on 13 Jan 10"In Changing the Organizational Culture, his article in Small Wars Journal, Caldwell writes that it's time for the Army to rethink its approach to the new media. Caldwell has some experience here: he was the person you saw in the Baghdad press conferences last year, speaking for the Multi-National Force [MNF, as he refers to it below]. Wherever you stand (or stood) on the war, what he's saying here bears reading, as he's proposing a new approach: Recent experiences in Iraq illustrate how important it is to address cultural change and also how very difficult it is to change culture: After MNF-I broke through the bureaucratic red-tape and was able to start posting on YouTube, MNF-I videos from Iraq were among the top ten videos viewed on YouTube for weeks after their posting. These videos included gun tape videos showing the awesome power the US military can bring to bear. Using YouTube - part of the new media - proved to be an extremely effective tool in countering an adaptive enemy."