n what is something of a covert operation, colleges are now tracking students as they visit campuses, attend information sessions in high schools, open their emails and even as they collect information about the college on various online search engines. The fact that a student has in any way entered the “foot-print” of the institution, electronic or otherwise, is now discoverable to the institution. The result: said institution is able to attach values to the different contacts to develop a metric that predicts, with a high degree of accuracy, the likelihood that the student will enroll before she has even submitted an application!