Changing a person's favorite things with the press of a button | Ars Technica - 0 views
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Gonzalo San Gil, PhD. on 20 Mar 14"It's nice to think that we behave rationally, making calculated decisions about what to do, buy, and eat. Study after study shows that this isn't the case, however. We're not Spock-like creatures in an economist's dreamworld. You probably know from your own trips to the grocery store that picking out a snack involves much more than a calculated selection of something caloric and palatable."