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"The popularity and worldwide scope of rock music resulted in a powerful impact on society. Rock and roll influenced daily life, fashion, attitudes and language in a way few other social developments have equalled. As the original generations of rock and roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. Beginning in the early 1970s, rock songs and acts began to be used in a few television commercials; within a decade this practice became widespread, and rock music also featured in film and television program soundtracks"

"Nowadays, you can't walk too far down the street without seeing someone in bleached vintage rock and roll concert tees, distressed biker denim and a pair of the ever so popular Adidas runners. The interesting thing about this is, it's not your prototypical young white rock connoisseur that's sporting this "new" look."

"Hip hop heads may think it's lame, but even the most progressive and influential hip hop artists have taken the cue -- rock is where it's at. By Russell Morse / Pacific News Service "