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MT software vendors will work hard to break out of the dominant bring-me-more-eyeballs revenue model with applications focused on real business needs such as intranet information feeds, employee communication, and business intelligence.

Some language entrepreneurs will take the company up on its offer of machine translation, translation management, collaborative editing, and creative mash-ups to build a Google-based translation service business without spending a dime on commercial software.

Some corporate users will sidestep LSPs and software purchases by “shopping” at Google.

Smart freelancers will wake up to this free translation resource as a productivity tool.

But the technologies, the methods and the results will be picked up by industry."

grid computing

Immersive technology won out over a variety of alternatives primarily due to low cost and the increased engagement it delivers. The leading alternatives were Web conferencing and in-person meetings, followed by phone calls.

Work-related use of the Immersive Internet is in the early adopter phase. Before it can pass into the early majority phase, practitioners and the technology vendors who serve them must “cross the chasm.” The most common barriers to adoption are target users having inadequate hardware, corporate security restrictions, and getting users interested in the technology.