It Is Hard To Communicate Member Value - Smooth The Path - 0 views
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midmarketplace_ on 15 Feb 16"The best tactics for understanding your members needs are: Talking with them. What is their biggest challenge right now? Conducting qualitative member research. What is their worldview? What are their goals? Why did they join? Observing their conversations in communities (thanks again Terry). What questions come up over and over? What topics are surrounded with the most emotion?"