Only expect a tiny minority of your members, customers, supporters or donors to take part in your online conversation, even it is really good.
I am quite puzzled as to how it happened that, out of less than 400 members of our credit union, nearly 50 are _volunteers_. That is much more than 10%, and has to be some kind of record for participation.
One of the top 10 questions in social media marketing asked is "How do we kick start our community?" This post aims at providing some resources for brands that are preparing their community strategy.