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cial network is the competition from the external social network (read Facebook) Most people already h

1) Actively promote: going "viral" leaves too much to chance. You shouldn't design anything to go viral. You should have a proper communications plan to promote your social network.2) Develop content: create a bank of exciting, relevant and business-oriented content, at least for the initial quarter or half year.3) Identify and develop ambassadors and champions: the key to success are some enthusiastic users who can sustain conversation for some time, build traffic and act as mentors to new joinees.4) Don't forget the technicals: usually communicators tend to shrug away the tech part - design, usability and scalability. God help you if you aren't involved in the decision to buy the product, the tech support investment required and all that. 5) Last, but probably the most important: identify the business objective and stick to it. Everything - the tool you choose, the support you need, the content you develop and the enthusiasts you charter should be aligned to this goal.

This brings up an important question: what are Enterprise 2.0 best practices for individuals? Should an employee use her company's social networking software just like she uses her Facebook account? Should she microblog the same way she uses Twitter? I say no. Enterprise 2.0 is not Web 2.0; corporate technologies are different than personal ones, even if they look and feel the same. They're there to support the work of the organization, not to let individuals do and say whatever they want.

Things Not To Do Be narcissistic. Don't talk about what you had for lunch or how you're peeved that one more of your flights got delayed. It's selfish clutter, and serves no larger purpose. We all have lunches and delayed flights. Gossip. Why on Earth would you want to be publicly identified as a rumormonger? Be unsubstantiated. Your unsupported, shoot-from-the-hip, fact-and-logic free arguments and opinions are really uninteresting and unhelpful. If you're not willing to do the homework necessary to back up your points, don't bother making them. Mock others or launch personal attacks. I had a friend who walked out of his performance review and tweeted about his boss's bad cufflinks. I thought this was a deeply bad idea. So are flame wars and trolling. Debates and disagreements are vital components of E2.0 communities, but like Samuel Johnson said, "honesty is not greater where elegance is less." Discuss sex, politics, or religion. My dad tells me that these were the three taboo topics in the officer's mess when he was in the Navy. They seem like good taboos to keep in place with E2.0; it's just too easy to upset people and start nasty, pointless fights on these subjects. Of course, this these taboos don't really apply if you work at Playboy Enterprises or Focus on the Family.

Great post! If I could add an item to the 'To Do' section it would be to think before you write, esp. in a corporate space; i.e. - am I clear?, am I accurate?, etc.

Tags help you find and organize your bookmarks by letting you select all of your bookmarks with a certain tag or combination of tags. Quickly add relevant tags to a bookmark by clicking on any of the recommended tags that appear under the description field on the “Save Bookmark” pop-up. When you are satisfied with the information in the “Save Bookmark” pop-up, click the “Save Bookmark” button. Now a link to the page is stored in your Diigo library, and the information you entered is stored with it.

Highlight Highlighting lets you denote important information on a page, just like highlighting in a book, but with Diigo, the highlighted text will be conveniently saved to your library as well. There are some important things for me to denote on my recipe. My wife doesn’t like pineapple, my grandfather can’t have eggs or chocolate, and I don’t like coconut very much, so I highlight those items on the recipe to let me know I need to deal with them. Highlight by clicking “Highlight” on the Diigolet. Then select the text you want to highlight. The text will be visually highlighted and the text is now stored in your library. It’s that easy. Click the button again to exit highlighter mode. You can also change the color of a highlight by clicking the downward-pointing arrow next to “Highlight” and choosing a color. Colors are useful for differentiating different types of highlights. I will use a different color for each of the different people I need to consider.

To add a sticky note to a highlight, simply move your mouse cursor over a highlight. When the little pop-up tab with the pencil on it appears, move the cursor to it and a menu will appear. Choose “Add Sticky Notes”. Now you can type and post a sticky note just like before, but this time it will be tied to the highlighted text.