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I can't say that I have much time for television these days but the new Volkswagen CC commercial did catch my eye tonight. What caught my eye even more than

For the first time we see a major brand promoting a Twitter based service on network television commercials. Corporate websites taking a backseat to social media is a trending topic this year. Not too long ago we talked about Volkswagen promoting their Facebook fan page on their commercials.

Since the birth of the World Wide Web companies large and small have been playing the domain name game; trying to come up with a killer domain that appropriately reflects their brand or creatively spinning...