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Cammy Torgenrud

Neuromarketing - Ads That Whisper to the Brain - NYTimes.com - 0 views

  • Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing.
  • Add all those electrical patterns together, he says, and “you find it represents the whispers of the brain.”
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