Clever and Conspicuous Tagline is a First Step to a Good Acquaintance - 0 views
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htmlslicemate.com on 07 Jun 13Landing page is considered to be the most viewed page of any website. It usually serves as an intro section that consists of brief information about your business, including such essential stuff as logo, menu, welcoming photo-based or illustration-driven mascotes and, last but not least, tagline. The latter is mainly associated with opening headline which duty is to: Clarify what your agency does; emphasize difference between you and your competitors; encourage users to explore your website further; give a glimpse of your brand; promote your potential; show benefits; build emotions; establish proper atmosphere; add creativity. It's also imperative to take into account psychological side of the issue while choosing emotional background of your headline, since funny and serious statements can reflect on users differently.