Business Intelligence - Media Science International - 0 views
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Business Intelligence
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Content owners need actionable intelligence for effective resource allocation and to discover marketing opportunities. By recording every event in an asset’s distribution and discovery lifecycle, a complete picture of asset use and consumer behavior emerges. No longer do content leaks represent only loss. Rather, they are salvaged for their information value—value that forward-thinking content owners can use for timely and confident decision-making.
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From the raw data in its warehouses, MSI can build targeted datamarts for use with off-the-shelf analysis tools and to back custom reporting and charting dashboards. By including watermark processing into workflows from the earliest stages of production all the way through commercial release, MSI helps content owners manage their real content distribution.
