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Artificial Intelligence (AI) is widely facilitating eCommerce businesses as well as consumers. Brands in various verticals are utilizing AI for enhancing the performance of the business. Manufacturers, retailers, enterprises, and startups are understanding artificial intelligence technology's potential to change the tedious working pattern. Artificial Intelligence is helping the tech giants in setting a new example in this industry. This advanced technology is ultimately helping to enhance personalized shopping experiences. AI as data-driven technology is helping to explore the resources for better outcomes. The analysis of customer data for eCommerce businesses is generating innovative shopping patterns.

"Today, businesses struggle to create and sustain the "always-me" experiences that customers expect. Putting AI solutions at the forefront of every interaction streamlines service and improving the overall experience by providing personalized, precise, and empathetic care. It enables brands to use data more quickly and responsibly to understand and predict customer needs, and it equips agents behind the screen with the right message and offers. For nearly a decade, AI advertising has also been assisting marketers with day-to-day tasks such as segmentation, automation, and the interpretation of big data into customer intent. Moreover, 87% of marketers agree that Artificial Intelligence improves advertising performance. Ultimately, by scaling these capabilities, AI provides efficient, seamless service and fosters strong customer loyalty and growth.