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Artificial Intelligence (AI) is widely facilitating eCommerce businesses as well as consumers. Brands in various verticals are utilizing AI for enhancing the performance of the business. Manufacturers, retailers, enterprises, and startups are understanding artificial intelligence technology's potential to change the tedious working pattern. Artificial Intelligence is helping the tech giants in setting a new example in this industry. This advanced technology is ultimately helping to enhance personalized shopping experiences. AI as data-driven technology is helping to explore the resources for better outcomes. The analysis of customer data for eCommerce businesses is generating innovative shopping patterns.