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Myth: MOST BOTTLED WATER IS JUST TAP WATER IN A BOTTLE. Fact: It is important to note that purified bottled water is not just tap water in a bottle. Once the municipal source water enters the bottled water plant several processes are employed to ensure that it meets the purified or sterile standard of the U.S. Pharmacopeia 23rd Revision. These treatments can include ozonation, reverse osmosis, distillation, or de-ionization. The finished water product is then placed in a bottle under sanitary conditions and sold to the consumer. Some anti-bottled water activists imply that people may be unaware that they are consuming bottled water that is from a municipal water source and has been placed in a bottle without being purified. As stated above, this is not the case. If a bottled water product's source is a public water system and the finished bottled water product does not meet the FDA Standard of Identity for purified or sterile water, the product label must disclose the public water system source.

BOTTLED WATER'S IMPORTANT ROLE IN TIMES OF EMERGENCIES The International Bottled Water Association (IBWA) today launched a new video on its BottledWaterMatters YouTube channel called "Bottled Water - Always there when you need it," which tells the story of the vital role bottled water plays in times of natural disasters and other emergencies. Late summer and early fall are typically a busy period for hurricanes and other forms of severe weather, and this new video serves as a reminder for people to take a moment to re-assess their risks and update hurricane kits and emergency plans. Being prepared in advance of severe weather means stocking up on emergency supplies, including non-perishable food, drinking water, batteries, etc., in sufficient quantities to last at least 72 hours. FEMA advises that the safest, most reliable emergency drinking water is commercially purchased bottled water. And, FEMA recommends at least one gallon of water per person per day, for at least three days. "The bottled water industry has always been at the forefront of relief efforts before and during natural disasters. In fact, in advance of expected events, such as hurricanes, IBWA member companies have often run their filling lines overtime to make sure that safe, convenient, and reliable bottled water is at a hurricane landfall site when people need it the most," says Chris Hogan, IBWA Vice-President of Communications. "It's important for people to understand that bottled water is available in times of emergency because the industry is strong and viable throughout the year." Continued volatility in weather across the nation only reinforces the importance of always being prepared for unexpected and dangerous weather. "History teaches that awareness and preparation can reduce the impact of a disaster or other emergency, such as a hurricane, floods, wildfires, earthquakes, and boil alerts. Families, individuals, and businesses who know their vulnerability and what

The destruction caused by Hurricane Harvey, which recently ravaged parts of southeast Texas and Louisiana, serves as a reminder of how important it is for everyone to plan ahead for natural disasters and emergencies. Coincidentally, September is National Preparedness Month, and the Federal Emergency Management Agency (FEMA) and Ready.gov are encouraging all Americans to learn how to prepare properly for a crisis. This year's overarching theme is "Disasters Don't Plan Ahead. You Can."

International Bottled Water Association IBWA is the authoritative source of information about water bottlers, Types of bottled water, Bottled water brands, Bottled water facts, Fluoride free bottled water, Water brands, packaged water, purified water and Bottled water companies

The Bizarre Insanity of Banning Bottled Water You may have seen the news on Facebook or heard the stories on NPR: Concord, Massachusetts, has banned bottled water, and certain "liberal" colleges in Vermont have banned it, too. Al Gore spent a lot of his media attention after the huge success of Inconvenient Truth blaming bottled water...http://bottledwatermatters.org/article/bizarre-insanity-banning-bottled-water

COLLEGE BAN FACTS By federal law, the Food and Drug Administration (FDA) regulations governing the safety and quality of bottled water must be as stringent as the EPA regulations which govern tap water. To suggest in any way that bottled water is less stringently regulated than tap water is unfounded and untrue. Bottled water companies produce a safe, healthy, and convenient packaged food product that is comprehensively and stringently regulated by the FDA under the Federal Food, Drug, and Cosmetic Act (FFDCA), 21 U.S.C. §§ 301 et seq., and applicable sections of Title 21 of the Code of Federal Regulations (CFR). Bottled water must meet the FDA's general food regulations, as well as standards of identity, standards of quality, good manufacturing practices and labeling requirements specifically promulgated for bottled water. The FDA has issued comprehensive bottled water Standards of Identity, which provide uniform requirements and definitions for the following bottled water classifications: bottled, drinking, artesian, groundwater, distilled, deionized, reverse osmosis, mineral, purified, sparkling, spring, sterile, and well water [21 C.F.R. § 165.110 (a)]. Bottled water isn't as well regulated as tap water.

MYTH: THE FDA HAS NO AUTHORITY OVER BOTTLED WATER MADE AND SOLD WITHIN A SINGLE STATE (I.E., NOT IN INTERSTATE COMMERCE).

The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather, and this holiday season people can help highway safety and reduce 'morning after' effects by turning to water - including bottled water - in place of alcoholic drinks at parties and functions.

Corporate Accountability International Campaign Serves to Confuse Consumers and Provide Bottled Water Misinformation

The International Bottled Water Association (IBWA) has released a new YouTube video "Bottled Water: The Big Picture" to provide an informative and educational video for consumers that shines a light on actions taken by bottled water companies to produce a safe, healthy, high quality product and improve their products, protect the environment, stand by sound science, and safeguard water as a resource for future generations.

Experts and Bottled Water Industry Confident that Technical and Safety Measures Used to Produce and Process Bottled Water are Effective in Protecting From Pharmaceutical Contamination

At IBWA, it is our mission to educate the public about anything and everything related to the bottled water industry and this healthy, convenient product's place in society. Through our public and government affairs work, we want to make sure consumers and decision-makers have the correct information about bottled water and its role in society.

The US Conference of Mayors (USCM) today passed Resolution 70, misleadingly titled "Supporting Municipal Water Systems," at its annual meeting in Miami, Florida. The resolution is riddled with erroneous statements and errors about bottled water regarding its comprehensive regulation by the Food and Drug Administration (FDA), varied product costs and the industry's minimal use of natural resources. The USCM resolution also ignores the bottle water industry's long history of environmental stewardship, its light-weighting of plastic containers, the fact that every bottled water container is 100 percent recyclable and the industry's support for broad-based, single-stream community recycling efforts.

The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during the warmer months. "Staying properly hydrated throughout the winter is something people often forget as the temperature drops," says Joe Doss, IBWA president. "But, studies have shown that being just 1-2 percent dehydrated can affect your mood, energy level, and mental awareness. During the winter, bottled water is an ideal beverage choice for healthy hydration for consumers who are on-the-go attending holiday celebrations or shopping, or at their homes and offices."

CONSUMERS CAN REMAIN CONFIDENT ABOUT THE SAFETY AND RELIABILITY OF BOTTLED WATER PRODUCTS

"The International Bottled Water Association (IBWA) and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. Since we first learned the news of this disaster, IBWA and the bottled water industry have produced, coordinated and distributed critical bottled water supplies through relief agencies and organizations such as 'Clean the World', 'Convoy of Hope,' 'American Red Cross' and 'AmeriCares' and other state and local charities.

Americans now officially drink more bottled water than soda. It's a shift that decades ago might have seemed unthinkable-that consumers would buy a packaged version of something they could get free from a tap. But bottled-water sales have been growing in the U.S. ever since the arrival of Perrier in the 1970s. The gains accelerated in recent years amid concerns about the health effects of sugary drinks and the safety of public-water supplies.

Consumers can remain confident that bottled water is a safe, healthy packaged food product that is comprehensively regulated by the United States Food and Drug Administration

As a kid, your parents are always telling you to drink more of it. In your 20s you down one between cocktails to stave off a hangover. As you get older you notice dry skin, under-eye circles and headaches creeping up when you don't get enough of it. Gym rats carry around huge jugs of it, models swear by it as an essential piece of their beauty routine and a lack of it may just be the reason behind your daily afternoon slump. We're talking water - arguably the most essential component of our diets.

In a recent survey conducted by Harris Interactive®, bottled water was the Number One choice of consumers when asked to identify the bottled beverage they most associate with living a healthy lifestyle. In the survey, respondents were asked, "Please think about living a healthy lifestyle. Which one bottled beverage do you associate most with living a healthy lifestyle?" The results were as follow (in descending order):