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Alexandre Lalonde

Candy Crush Saga Has Trademarked Candy And Apple's App Store Is Helping Enforce It - Fo... - 0 views

www.forbes.com/...pp-store-is-helping-enforce-it

candy crush saga apple app store helping copyright legal media culture content social

shared by Alexandre Lalonde on 28 Jan 14 - No Cached
  • This last point is where this all gets a little absurd. Candy Crush Saga makes an estimated daily revenue of just shy of $1 million—and it’s a free game!
  • King.com Limited registered claim with the US trademark office almost a year ago, to the word ‘candy’ as it pertains to video games (and clothing!)
  • Alexandre Lalonde on 28 Jan 14
     
    Last week, King.com, the creators of Candy Crush Saga were approved for their request to trademark the word Candy for use in all video games and clothing lines.
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