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Jayesh Mistry

"The Idea Writers: Copywriting in a New Media and Marketing Era" - 1 views

boscutti.com/...-a-new-media-and-marketing-era

new media copywriting changes marketing paradigm shift writing

shared by Jayesh Mistry on 03 Mar 14 - No Cached
  • Jayesh Mistry on 03 Mar 14
     
    Teressa Iezzi's book discusses copywriting in the context of the new media era. Some call the new era a paradigm shift from the outdated process of buying cheap media then decorating it with creatives. Key takeaway: copywriters are not only writers now, they are inventors. Inventors because they they must think holistically as content is published across print and digital now.
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