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A comprehensive field guide to email marketing. Topics include: How HTML email works Designing and coding Anatomy of a good HTML email newsletter Designing around spam filters Testing and troubleshooting Email marketing best practices Measuring performance

"Whether you're blogging for fun or for business, getting your posts ranking in the search engines is your ticket to traffic. But in order for that to happen, you first need to make sure your blog and your individual posts are properly optimized. "

"Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do. At my startup Outro, we tested a bunch to see what worked best for us. Here are the leading contenders; see which are best suited for your marketing needs. "